Archive for June, 2025

What Is Metamerism? And Why It Could Make or Break Your Brand’s Product Aesthetic

When you’re building a product line designed to scale—especially in beauty, wellness, or home fragrance—consistency is everything. Your customers notice when the jar of a candle they reorder looks slightly off. Your retail partners pick up on shifts in color that break the visual harmony of your displays. And your brand? It starts to lose […]

How to Adapt Quickly to Business Disruptions

The COVID-19 pandemic taught businesses worldwide an invaluable lesson: the ability to shift on a dime is crucial for survival. From lockdowns to remote work transitions, companies had to rethink their strategies overnight. Here’s how you can prepare your business to handle disruptions efficiently and emerge stronger. Embrace Flexibility in Operations When the unexpected happens, […]