When you’re building a standout candle line, every detail counts — from fragrance notes and wax blends to labels and lids. But one often-overlooked design element that can make or break a product’s presence? The shape of the vessel itself.
In a saturated market where candle buyers crave products that feel different before they’re even lit, your vessel’s silhouette can become the visual handshake between your brand and your customer.
Lately, we’ve seen more product designers shift away from standard jars in favor of footed glassware — and we think it’s more than just a trend.
What Is Footed Glassware?
Footed jars feature a base that raises the body of the vessel slightly above the surface it sits on — creating an instant sense of elevation, weight, and formality. The look feels intentional, modern, and premium — and it’s a shape once reserved mostly for drinkware or high-end cosmetics packaging.
Now, it’s finding a bold new home in candle design.
Why Shape Matters in Product Design
1. Visual Differentiation on the Shelf
When you’re designing products for retail or e-commerce, you need to capture attention quickly. A unique silhouette like a footed jar immediately disrupts the sea of standard containers and encourages customers to take a closer look.
2. Perceived Value
Footed vessels signal luxury and craftsmanship — even before decoration. The added height and structure feel premium, and customers associate them with quality. This allows you to confidently position your brand at a higher price point.
3. Design Versatility
The footed jar works beautifully with a variety of decorating techniques — whether you’re going for soft, frosted finishes or high-gloss metallics. That base also gives the vessel a nice balance for printing or labeling, offering both style and practicality.
For Product Designers, It’s a Strategic Choice
If you’re a designer who builds brands from the ground up or supports product innovation for larger teams, you know vessel shape isn’t just an aesthetic decision — it’s part of your brand strategy.
- Want a spa-like minimal vibe? Try the footed jar in matte white.
- Need a high-fashion moment? Pair it with gloss black and gold screen print.
- Want to show off the wax color? Keep it raw and clear with a subtle ribbed texture.
This shape adapts — and invites you to experiment.
Try It for Yourself
At JAFE Decorating, we believe great design starts with collaboration. That’s why we’re offering product designers a chance to explore our new Footed Jar Sample.
Whether you’re mid-development or just gathering ideas, we’re here to help you create something unforgettable.
Request a Sample
Start your next great design with a vessel that works as hard as your creativity does. Request your free sample here.
Need More Inspiration?
Download our catalog to explore decorating techniques, seasonal color direction, and recent designer collaborations.
About JAFE Decorating
We help designers, makers, and private label brands bring their candle vessels to life through high-end painting, screen printing, and sustainable decorating — all under one roof.