For candle-making supply distributors, the right packaging is just as important as the glass inside. Recently, several large distributors approached JAFE Decorating with a shared challenge: their customers didn’t want glassware arriving in boxes labeled with the manufacturer’s name. Not only did this limit the distributor’s ability to put their own branding front and center, but it also made it harder to control piece counts and shipping efficiency.
The Challenge: Branded Cartons That Weren’t Their Brand
Distributor shipments were arriving in manufacturer-labeled cartons, which:
- Confused end users about who they were buying from
- Limited the ability to add distributor branding
- Restricted carton size and piece count flexibility
- Increased breakage risk during small parcel shipping
The Solution: A Distributor-Friendly Packaging Upgrade
JAFE worked with distributors to design a universal kraft carton sized for 12 pieces for the most common request for safer shipping and reduced breakage. We applied this solution to the company’s core glass SKUs.
The cartons were intentionally unbranded, allowing distributors to:
- Add their own labels or branding
- Standardize carton sizes for easier inventory management
- Meet customer demands for more “ship-to-retail” friendly packaging
The Results: Less Breakage, More Control
- Reduced breakage rates in small parcel shipping
- Improved branding opportunities for distributors
- Standardized packaging for high-volume items
- Better customer experience for small candle makers
Why This Matters for Candle Industry Distributors
Packaging isn’t just a protective shell; it’s part of your supply chain strategy. By designing packaging solutions around your customers’ needs, you can:
- Protect margins with fewer product losses
- Improve brand recognition with customized branding options
- Streamline order fulfillment for core SKUs
- Enhance the unboxing experience for end users
The Takeaway
This project is a perfect example of how JAFE Decorating goes beyond decorative painting and screen printing to solve real supply chain challenges. Whether it’s private label candles, candle fulfillment, or decorated drinkware, our goal is always the same: deliver solutions that make your business run smoother.
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From private label candles to decorated drinkware and spirit bottles, we combine the art of glass decoration with the strategy of supply chain solutions.