All Posts by Leigha Brown

Is Blue Losing Its Power? What the Shift Away from Trust Tones Means for Your Product Line

For more than a decade, blue has carried a lot of weight in branding. It has signaled trust. Stability. Calm. Cleanliness. Professionalism. In home fragrance, beauty, beverage, and even luxury packaging, blue became a safe and reliable choice. It reassured consumers in uncertain times and helped brands communicate credibility quickly. But in 2026, we are […]

Why Your Candle Jar Looks Different in Every Room: Understanding Metamerism in Glass Decoration

You picked the perfect color. You fell in love with it in your studio, approved the sample, and couldn’t wait to see it on your finished candle jars. But now that the products are out in the world—your jars seem to change color depending on the room they’re in. In your kitchen, it looks warm […]

Avoiding Decorating Failures Starts With Glass Quality

Why Glass Packaging Quality Matters More Than You Think When decoration fails, most brands assume the issue started in the decorating department. The ink, the screen, the curing process. But in commercial production, decorating problems often begin long before decoration ever starts. They begin with glass packaging quality. In spirits bottle packaging, wine bottle production, […]

Small vs. Large Candle Jars: How Size Affects Consumer Perception & Sales

In the candle market, size is more than a matter of volume; it’s a strategic design choice that can influence how consumers perceive value, quality, and even scent experience. From petite votives to oversized statement jars, the size of your candle container shapes brand identity and impacts buying behavior. How Size Shapes Consumer Perception Small […]

Regulations for Candle & Fragrance Packaging: What You Need to Know

When designing candle or fragrance packaging, creativity and branding often take center stage. But behind every beautiful candle jar or decorated perfume bottle lies an equally important consideration: compliance with industry regulations. Whether you’re launching a new product line or refreshing your packaging design, understanding these requirements helps you avoid costly setbacks and protects your […]

Understanding Sublimation Printing on Glass for Decorating

Sublimation printing is a widely used decorating process that allows detailed, full-color imagery to be applied to a variety of substrates. In recent years, it has gained increased attention in glass decorating, especially for applications where visual complexity, smooth gradients, and photographic detail are important. To use sublimation printing effectively on glass, it is essential […]

The Rejuvenation Reverie Series: Spring 2026’s Color & Design Trends for Candle Brands

Spring is the season of renewal, growth, and fresh possibilities. In the candle market, it’s the perfect time to refresh your collections with colors that resonate with evolving consumer desires. For Spring 2026, JAFE Decorating is excited to introduce The Rejuvenation Reverie Series, a six-shade palette inspired by nature’s awakening and the optimism of longer […]