White Label vs. Private Label Candles: What’s the Difference?
If you’re in the candle business or looking to launch your own branded line, you’ve likely come across the terms white label and private label candles. While they might seem similar at first glance, these two approaches offer distinct advantages depending on your brand’s goals, customization needs, and business model.
In this guide, we’ll break down the differences between white label and private label candles, helping you determine which is the best fit for your brand.
What Are White Label Candles?
White label candles are pre-made, unbranded candles that businesses can purchase in bulk and repackage with their own branding. This means the candle itself—its wax formula, fragrance, and container—has already been developed by a manufacturer, but you get to add your own label and packaging.
Key Benefits of White Label Candles:
- Fast and easy branding – You don’t need to develop a new product from scratch; just add your label and start selling.
- Lower order minimums – Many white label candle manufacturers have lower minimum order requirements, making it ideal for small businesses and startups.
- Quick turnaround – Since the candles are already made, lead times are significantly shorter than custom private label products.
- Consistent quality – You’re using a tried-and-tested product that has already been refined by the manufacturer.
Who Should Choose White Label Candles?
White label candles are perfect for:
- Small businesses or boutique brands looking for a fast and cost-effective way to introduce candles to their product line.
- Retailers who want ready-made products they can brand and sell quickly.
- Subscription box companies and gift shops needing aesthetic, high-quality candles without the lengthy development process.
What Are Private Label Candles?
Private label candles, on the other hand, offer a more customized approach. With private labeling, you have the option to work with a manufacturer to create a unique candle product—choosing specific fragrances, wax types, wick styles, jar colors, and finishes—that is exclusive to your brand.
Key Benefits of Private Label Candles:
- Full customization – You control the fragrance, color, wax blend, wick type, and vessel, making the candle distinct to your brand.
- Exclusive product line – Unlike white label candles, private label candles are not available to other brands in the same format.
- Stronger brand identity – Since you’re crafting a candle from scratch, it aligns perfectly with your brand’s aesthetics and values.
- Premium pricing potential – A custom-designed candle line allows for higher pricing and better profit margins.
Who Should Choose Private Label Candles?
Private label candles are ideal for:
- Established brands wanting to create an exclusive candle collection.
- Luxury candle companies looking to control every aspect of their product.
- Businesses with a strong brand identity that need complete customization.
- Retailers and gift shops that want to stand out with a unique fragrance and design.
White Label vs. Private Label Candles: Which One is Right for You?
| Feature | White Label Candles | Private Label Candles |
|---|---|---|
| Customization | Limited (branding and packaging only) | Full customization (wax, scent, jar, wick, etc.) |
| Order Minimums | Lower | Higher |
| Lead Time | Faster turnaround | Longer development time |
| Brand Exclusivity | Available to multiple brands | Exclusive to your brand |
| Best For | Small businesses, boutiques, gift shops | Established brands, luxury candle lines |
If your goal is to quickly launch a high-quality candle line with minimal investment, white label candles are your best option. But if you want full control over design and exclusivity, private label candles provide a premium, tailored experience.
Why JAFE Decorating is Your Go-To for White and Private Label Candles
At JAFE Decorating, we specialize in high-quality candle decoration that helps brands stand out. Whether you’re opting for a fast, affordable white label solution or crafting a fully customized private label candle, our expert team ensures your candle vessels match your brand’s aesthetic and quality standards.
Ready to get started? Contact us today to discuss how we can bring your candle brand to life!