Posts Tagged with color

color psychology

The Influence of Color Psychology on Consumer Wellness

In the world of marketing and design, understanding the power of colors can make a significant impact on consumer behavior and overall wellness. Color psychology, a fascinating field of study, explores how different colors evoke emotional and psychological responses in individuals. This knowledge has been harnessed by businesses to create effective branding strategies and design […]

color swatch picking

2023 North American Color Trends

Although we have fought through numerous obstacles from 2020-2022, customers have changed. Design, color, and materials are driving consumer products and services in 2023. Let’s review the color trends for this year. Firstly, climate change continues to drive as a color influencer. The desire for clean air and woodlands and the realization of a large […]

2023 North American Color Trends Revealed

Although we have fought through numerous obstacles from 2020-2022, customers have changed. Design, color, and materials are driving consumer products and services in 2023. Let’s review the color trends for this year. Firstly, climate change continues to drive as a color influencer. The desire for clean air and woodlands and the realization of a large […]

consumer needs

Consumer Needs Shaping Color Trends

Color has the remarkable ability to influence our emotions, evoke memories, and transform our surroundings. Whether we are aware of it or not, color plays a significant role in our daily lives, from the clothes we wear to the products we buy. But have you ever wondered why certain colors dominate the fashion, design, and […]