Marketing and Design Strategist

OVERARCHING DESCRIPTION

The marketing and design strategist will advertise/promote JAFE Decorating to their employees, customers, and the Darke County community through use of multimedia channels. This position reports directly to the R&D Department and works with all levels of the JAFE team, from associates on the floor to upper management. This role is tasked with not only promoting JAFE through multimedia, but also solving challenges with design applications and ideation processes. Communications specialist for internal and external audiences.

Job Responsibilities

•	Updates catalog with new imagery and services. Responsibilities include task management, market research, strategy, copywriting, photography, and design. 
•	Social media specialist for LinkedIn, Facebook, and Instagram. Goal is to turn followers and organic impressions into sales by using strategic plan/tracker.
•	Strategizes marketing campaigns through different phases. Branding ambassador. Develops and grows brand by increasing awareness and revising current branding to match growth of company. This includes iconography, illustrations, photography style, etc. 
•	Research and develops marketing solutions such as newsletters, attractive campaigns. 
•	Brainstorms how to make company grow at a faster pace by integrating design thinking, trends, and empathy into design work. 
•	Company photographer. Photographs company headshots and shoots new products to advertise to 200+ customers. 
•	Videos processes in a suitable way. 
•	Finds communication challenges within the company and ideates solutions on how to improve through marketing and communications channels.
•	Works with local communities and organizations for school events, plant tours, and helps with hiring events.
•	Is a visionary and can think big picture for the department.
•	Photographs studio and lifestyle shots of decorated glassware to be promoted on social. Maintains a monthly customer newsletter with updated information 
•	Promotes overrun glass and decoration techniques on Instagram. 
•	Writes content for original articles and posts on JAFE's website and social. Designs deliverables for events, such as tradeshows, career fairs, etc. 
•	Creates landing pages for company updates or product launches targeted to customers.
•	Website updates and maintenance.

Job Requirements

•	Associates Degree in Marketing, Graphic Design, and/or Communications 
•	Experience in Graphic Design, Print Design, Branding, Web design 
•	Web development
•	Studio and lifestyle photography 
•	Videography 
•	Experience with social media advertising, multimedia and mini campaigns 
•	Microsoft Office 
•	Adobe Photoshop, Illustrator, Premiere, After Effects
•	Creative mindset 
•	Self-driven 
•	Good Attitude 
•	Organized - in means of file structure, planning. etc. 
•	Good Communicator
•	Problem-solver

ABOUT JAFE DECORATING

For over 40 years, JAFE Decorating has been an industry leader in decorating glassware. Our 97,000 square foot facility has expanded three times over the last 8 years. Utilizing state-of-the-art robotic spray lines, we have developed the capabilities to formulate and apply a wide variety of specialty coatings and colors on all types of glassware.

JAFE has been family-owned and operated since its start and strives each and every day to keep that family atmosphere. We are committed to treating all of our employees, customers and suppliers with professionalism and respect. Most importantly, we are committed to conducting our business with honesty and integrity.

Working For Us Means

•	Competitive Wages 
•	Bonus/Profit Sharing
•	Vacation & Holiday Pay 
•	Health & Life Insurance 
•	Health Savings Account
•	Retirement Plan & Company Match Incentive Programs 
•	Family Atmosphere 
•	Wellness Program and Access to Company Nurse
•	Team-Oriented Culture 
•	Collaborative Environment 
•	Self-Growth Through Training

Come Grow With Us!

Send Resume to bbrubaker@jafedeco.com

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